At the beginning of the month, Amazon introduced 'Kindle for iPhone', an application which enables you to read Amazon ebooks on your iPhone. The interweb buzz centered on the notion that the decision to launch this application was a reflection of Amazon's desire to sell ebooks, not devices (the Kindle). I disagree.

The people who already own Kindles and iPhones will realize how superior reading on their Kindle is to reading on their iPhone. The comparison will be made and 'Kindle reading' will crush 'iPhone reading.' Alternatively, the people who don't own Kindles and download the application to their iPhone are just putting themselves on the Kindle-buying launching pad. They may not be in the market for a Kindle right now, but come Christmas. . .